![]() ![]() Step 2: Know what measures to use to defend against design debtĭesign debt accumulates when there isn’t alignment or clear goals on the design. Even if you’re offering a product that solves the same problem, what makes you unique will drive the vision. In the product world, it’s important to know your competitors. They’re not looking for a message board or online forum. Make sure you’re distinguishing yourself from others.īe very sure of what you’re selling to your users and what problem it helps them solve! If you’re positioned to be a video player, then that’s what your customers will come to you for. Your company’s brand should be aligned from the design to the marketing. Design leaders should have a clear vision and key goals that the team can work toward. As difficult as it can be, product designers need to fight for it as a priority and know when it needs to be placed onto a roadmap.īelow are some tips on how product teams can avoid design debt. So even if it’s working and not technically broken, it may need a tune-up.Ī huge challenge within a product organisation is finding a way to articulate design debt as a business case to your team and stakeholders. This experience is an interaction with another human being that becomes an incredibly nuanced conversation filled with subtle cues. Despite the saying of “If it ain’t broke, don’t fix it,” what you’re product team is shipping isn’t just a mere product, but an experience. Users might become frustrated with their experience and give up on the product altogether. When users experience lousy UX, it makes them trust a brand less, even if the product is of top-notch quality. What’s the cost of design debt? In the most severe cases, design debt can turn customers away from a product. Mismatched colours, typography and spacing are also signs of design debt, which contribute to a user having a chaotic experience when using your product. Or they can be baked into shiny new features as gaps in the execution because a faster shipping time was prioritised over the quality of design.Īn example of design debt is the inconsistency between web pages or a disjointed interaction for the user on mobile versus desktop. It can pop up like sinkholes that form slowly at the base and get larger over time. The accruement of design debt can threaten a product’s brand just through poor UX. In comparison, design debt is at the expense of a different audience-your user. Every developer is affected and so is the shipping speed. Technical debt is invisible, but painful, and trickles through the organization. It refers to the extra time that needs to be allocated to your team when going back to fix something as a result of prioritising a faster product launch over thoughtful design. What is design debt? Design debt is very similar to technical debt. Aesthetics that were approved years ago, may look archaic and are signs that design debt has started to accumulate. However, when a product gets bigger and more complex, it’s inevitable that cobwebs start to form in the corners–dusty old modals, out-dated icons and even an aging colour palette. It’s also about helping your users solve a problem and achieve a goal using your product. Product design isn’t just about making your product look aesthetically pleasing. Beauty is in the eye of the beholder, but with product design, it’s also in the hands (and experience) of your users.
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